Job Summary
We are looking for a creative and culturally aware Copywriter proficient in Tamil and English to develop engaging marketing content across digital, print, and video platforms. The ideal candidate should have strong storytelling skills, a deep understanding of Tamil – speaking audience, and the ability to create compelling, brand-aligned content that drives engagement and conversions.
Key Responsibilities:
• Create compelling copy for advertisements, marketing campaigns, brochures, landing pages, emailers, and social media.
• Develop scripts for YouTube videos, reels, promotional films, and other video content.
• Create persuasive and culturally relevant content tailored to the Tamil- speaking audience.
• Translate and adapt content between Tamil and English while maintaining contextual accuracy.
• Collaborate with research, strategy, design, and marketing teams to develop creative campaigns.
• Edit and proofread content to ensure grammatical accuracy and brand consistency.
• Develop SEO-friendly content using relevant keywords and digital marketing best practices.
• Participate in brainstorming sessions for campaign ideas and brand storytelling.
• Stay updated on market trends, digital platforms, and audience preferences.
Requirements:
• Bachelor’s Degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 2–5 years of professional experience in copywriting, advertising, or content development.
• Excellent written communication and copywriting skills in Tamil and English.
• Strong storytelling, editing, proofreading, and creative writing abilities.
• Ability to develop persuasive and conversion-focused marketing content.
• Understanding of digital marketing, SEO fundamentals, and social media platforms.
• Experience in creating content for digital advertisements, print media, and video scripts.
• Strong research, conceptual thinking, and collaboration skills.
• Ability to understand audience preferences and create culturally relevant content.